I will admit that I fell for the “As seen on TV” products that promise you the moon. Kitchen appliances and cleaning units still sit in my house collecting dust. Their claims fell through and they could not deliver, which disappointed me.
It is the same with DJs. Low cost Djs need partys to perform so they can gain experience. They will work as bottom feeders at the lowest price, so you hire them. $400 for a wedding Dj sounds like a good deal, but how many events have you been where you just have to roll your eyes at the entertainment. This is the cheap DJ, trying to be the star with cheesy inappropriate routines and announcements.
Now consider the professional mobile DJ who has equipment that is clean of wires, road worthy, and can operate at the perfect sound levels for music and announcements. Consider the Djs years of experience. This professional has learned and grew from their past experiences. Each event the pro Dj can offer new and time tested ideas.
Let’s look beyond the intangible asset (experience. service, setup, planning, practicing, equipment operation, skills, reputation, awards, organization affiliations……), that goes into a mobile DJs price. The fact that you found this website is part of a DJ’s tangible cost – advertising.
Here are my varying estimate costs from past years:
Advertising $3,000 – $10.000
New Equipment $5,000 – $20,000
Repairs $1,000 – $2,000
Radio Edited Cd subscription $800 – $800
Other Cd’s $1,000 – $2,000
Music Video Subscription $1,900 – $1900
Supplies/ Giveaways $1,000 – $3,000
Office Expense, Utilities, Phone $1,500 – $2,000 +
Truck Expense $1,000 – 2,000
Expenses could range from $16,200 – $41,700
If a low cost DJ worked every saturday in the year his income is
$400 x 52 = $20,800 revenue
$20,800 revenue – $16,200 expense = $4,600 profit
Would a professional live on $4,600? This is if the DJ books 52 events and has the low end typical professional expense. It is difficult to predict a DJs expenses and revenue. I know there are other expenses not listed like insurance and taxes, but this should give you a basic idea.
A professional mobile DJ needs to charge his value which is beyond $400. Please support your professional mobile Djs or we will continue to be inundated with inferior entertainment that makes us roll our eyes.
DJ name: Bill Ziemski aka DJ Billy Zee -The Party Shaker
Company name: All Requests DJ
Company email: Partybz@aol.com
Company web site: www.BillyZee.com